Capen Consulting Named 2025 Reed Award Finalist for Excellence in Media Buying

RALEIGH, N.C. — Capen Consulting, LLC has been named a Finalist for the 2025 Reed Awards in the Media Buying category for its work on the Luke Farley for N.C. Labor Commissioner campaign. The Reed Awards, presented by Campaigns & Elections, honor the best in political campaign management, strategy, and execution, recognizing firms that set the industry standard for excellence.

This recognition highlights Capen Consulting’s innovative, data-driven media strategy, which played a pivotal role in turning first-time candidate Luke Farley into the highest statewide vote-getter among Republicans. By implementing a layered, cost-effective media mix, the campaign also achieved the lowest cost per vote among non-incumbent Republicans, proving that strategic precision can win even the toughest statewide races.

“We are honored to be recognized as a Reed Award Finalist,” said David Capen, President of Capen Consulting. “This campaign was about delivering results in a battleground state, and our media strategy ensured Luke Farley’s message reached the right voters at the right time — efficiently and effectively. We’re proud of what we accomplished together, and grateful for this industry recognition.”

Winners will be announced at the 2025 Reed Awards & Conference in Austin, TX, on March 20-21. Until then, Capen Consulting celebrates this achievement alongside the team and partners who made it possible.

For more information about Capen Consulting and its award-winning political strategy, visit www.CapenConsulting.com.

About Capen Consulting, LLC

Founded in 2021, we are a political and public affairs consulting firm offering winning strategies to effectively influence voters and constituents. Rated by Longleaf Politics as # 1 "Most Popular Consultant for NC Republicans," our record speaks for itself. We have experience winning 'un-winnable' campaigns, advising corporations and successful candidates at every level of government.